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ReNew Campaign
ReNew Power, is India’s leading renewable energy company. We created a campaign for them to advertise their solar panels. The campaign targeted city dwellers to make the switch.
Concept
We advertised the idea of solar power by metaphorically comparing it with employment. We created a campaign featuring the sun itself. In the following press ads the Sun, is looking for a job and wants to produce electricity for your household.
Will you employ it? It never takes a day off.
Art
We cleverly used the cover letter format, LinkedIn profile, and job hunt websites page to showcase the various skills and advantages of employing the Sun.
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