Daikin Ad Campaign
In 2018, Daikin launched their first air purifier. The entire campaign was conceptualized and written around my idea "Fresh Air Reborn"
Concept
As our generation suffers the environmental degradation which has reduced the air quality, needless to say that our generation will grow up in these harmful surroundings. Hence, we devised a campaign targeting parents and young couples who are expecting their first child by urging them to protect their family's health and safety.
Slogan
The phrase was crafted to promote the birth of a new born and the fresh air being reborn for him or new born and the fresh air being reborn for him or her. The catchphrase was directed towards young mothers yet it works for all age groups. It encapsulates the idea of air purification that allows us to breath as fresh as our forefather did.