Yakult Calendar
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The Calendar was designed and created with the team of Hakuhodo Percept Lynk in 2018.
A single bottle of Yakult has a round 6.2 billion probiotics (good bacteria) that help our intestine in digestion, they fight off the bad bacteria and boost immunity.
In the Calendar we have portrayed all the 6.2 billion good bacteria as an army fighting against bad bacteria we consume. The calendar incorporates a worldwide presence of Yakult. Each month we illustrate a fight in a different part of the world where Yakult is enjoyed.
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Here We see Yakult's Bacteria fighting in Amazonian Forest and in the Sahara Dessert.
Art Direction
The calendar was designed to function as a planner vertically to emphasize the artwork. On the left corner we have a beneficial fact that educates the viewer about Yakult. The Yakult army was designed keeping Yakult's droplets in mind. We have illustrated their attire according to the country we are portraying in the background.
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You can also spot Yakult's Shrine in the background signifying the brand's presence
Please Note: The following Calendar was not released by Yakult, instead they released a different version of the same Calendar that represented a worldwide presence of the brand.
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